Courage (also called bravery and bravado) is the choice and willingness to confront agony , pain, danger , uncertainty or intimidation. Physical courage is courage in the face of physical pain, hardship, death or threat of death, while moral courage is the ability to act rightly in the face of popular opposition, shame , scandal, discouragement, or personal … Continue reading Courage


In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In retail commerce, visual display … Continue reading Merchandising

Silver Spoon

The English language expression silver spoon is synonymous with wealth, especially inherited wealth;someone born into a wealthy family is said to have “been born with a silver spoon in his mouth”. As an adjective, “silver-spoon” describes someone who has a prosperous background or is of a well-to-do family environment, often with the connotation that the person doesn’t appreciate … Continue reading Silver Spoon


Perfectionism, in psychology , is a personality trait characterized by a person’s striving for flawlessness and setting excessively high performance standards, accompanied by overly critical self-evaluations and concerns regarding others’ evaluations. It is best conceptualized as a multidimensional characteristic, as psychologists agree that there are many positive and negative aspects. In its maladaptive form, perfectionism drives people to … Continue reading Perfectionism

Lets talk about Existence

Existence is commonly held to be that which objectively persists independent of one’s presence. Ontology is the philosophical study of the nature of being , existence or reality in general, as well as of the basic categories of being and their relations. Traditionally listed as a part of the major branch of philosophy known as … Continue reading Lets talk about Existence

Existence precedes Essence

The proposition that existence precedes essence (French : l’existence précède l’essence ) is a central claim of existentialism, which reverses the traditional philosophical view that the essence (the nature) of a thing is more fundamental and immutable than its existence (the mere fact of its being).  To existentialists, human beings— through their consciousness —create their … Continue reading Existence precedes Essence